GUIDE

How to sell TCM products online without a marketplace cut

Selling TCM products online on your own store keeps the customer relationship and avoids per-sale fees. A practical launch path.

Overview

Selling TCM products online on your own store keeps the customer relationship and avoids per-sale fees. A practical launch path.

Pick a store you fully own

A marketplace gives you reach but takes a cut and owns the customer data. Your own store reverses both.

Start with your hero products; you can always list on a marketplace later for reach.

Use PayPal for global checkout

PayPal is recognized in most countries and avoids the friction of entering card details on an unknown site.

For TCM herbs and devices, clear photos and ingredient lists are non-negotiable for trust.

Lead with your hero product

Do not launch with a hundred SKUs. Launch with the three products patients ask for most, then expand.

A focused store converts better than a confusing catalog.

Publish ingredient-education content

Explain what each herb or device does and how to use it safely. Education is both trust and SEO.

A blog post per product quietly brings search traffic for years.